Right, even high end Wachproducer are making a deceit and fraudulent concealment telling the people buing a Watch which cost 6-10 Tousend they will get a unique Watch for that Money. The truth is they could get a watch at the fraction of the cost with the same or better movement in it, but without those famous brand name.
I do think it is hypocritical when watch brands start a campaign like: "faked watches are for fake people" but then hide eg. IWC, Hublot,Sinn, Breitling, Omega etc. putting a SFr. 500.- movement from Swatch Group in a housing and sell it for 6000.- as a true high end swiss watch made by a world well known kompany which produces watches since 200years.
I do think that is froud too not only those who buy a faked swiss brand watch to shoot the bull.
I don't buy fakes, ever, but I don't want to spend real money on something that has no intrinsic value. The brand name isn't important to me.
After all if Louis Vuitton was called something else but still made the same way I would still buy it for my wife as it is all handmade and amazingly durable and attractive. (well most of them are.)
In this case, you shouldn't buy any expensive Swiss watch since you will end up paying primarily for the brand name in any case. If you just look at how much those companies invest in marketing - I'm not an expert in watch making economics, but I would guess marketing spend is probably higher than production cost for some.
If you want a watch with a special movement you should look only into those brands who do in-house movements such as Rolex and Jaeger LeCoultre. Also Breitling and Panerai have in-house movements in some models. However, these typically don't sell for less than 6-7K.
The point is that most of the automatic swiss movements come from ETA (subsidiary of Swatch). This includes Breitling, Panerai, Rolex, IWC, Omega, etc. Even most of the complications have an ETA heart driving all the fancy gears. This is not necessarily a bad thing and not all ETA movements are the same. Its like saying the engine in the Nissan GTR is the same as that found in a Renault Megane.
Get him a Tissot Ti touch titanium version with titanium wrist band. I am wondering why they dont`t make any simple titaniuim watches with just time and date.
Something to keep in mind when buying, and especially when thinking of the true value of the watch, is that the stores selling watches buy them for half of the retail value. Doubling the buying price is called Keystoning in the industry. Now imagine that in some cases there's a distributor between the store and the manufacturer. He gets to Keystone as well .
So in many cases the 'ex-factory' price is only a quarter of what the market price is. Factor in marketing costs and a profit for the manufacturer and this is why you see 6000 franc watches with movements in them that cost a 10th or less than that.
I would much rather buy a watch from a maker who actually produces something interesting with their own mechanics inside secondhand for the same price or less than what a new watch with nothing inside costs. Most watches will make it out of their warranty period without needing service, so to me the warranty is not important.
The original question was inquiring about the best Swiss watch brand, Hamilton is certainaly not it, it may be good value but value is not so important when you are looking for the best Swiss watch brand.
Most people go in that same order - otherwise, there would be no Swiss watchmaking industry. A Seiko watch with a Kinetic quartz movement is technologically far better than any Rolex, JLC, Panerai, etc. at a fraction of the cost. They just lack brand name and style.
The point is that it's not about being better at the job but more interesting.
If I do a parallel with vehicles, it's kind of similar to the fun of a Torsen differential:
Torsen is far more fun than an Electronic Traction Control unit. No doubt the ETC does a better job at handling torque for predictable traction control.