What is a grey dealer?
If I purchase from Germany on this site I just need to consider import tax (7.7%), customs charges (maybe 3%), shipping and handling fees, exchange rate....am I missing anything?
I think even with these charges can still work out better...
How do they do it? Let's take Rolex - they stuff their official dealers with inventory and monitor closely that they don't discount but dealers also need to make a living so rather sell some stock to grey dealers and just make 10% margin than sit on inventory forever.
I bought my Rolex in Germany from a grey dealer I found on chrono24 who had bought it from an official dealer in Greece. Both dealers made money, and I got a brand new watch at 20% discount.
I just drove to Germany to pick it up.
did you pay swiss import tax though?
https://www.chrono24.de/rolex/datejust--id14157182.htm
(one hint: look at the "rolex crown" on the watch crown)