Help with starting a cafe/bakery in Zurich

The "clotted cream and scones"-stuff is really the niche of the niche.

While there's little competition, the demand is minuscule - at best.

There's shop next to my place of work (called wabe3 - you can google them).

The sell honey-products from the City of Zurich and also some British stuff like scones etc.

Bought them once. Was OK-ish.

Also bought a small pot of honey. Was OK-ish, too. Might buy again.

But the honey I bought from the self-service booth of my local farmer was at least as good (and cheaper, much cheaper).

The trick is to find the right mixture between exotic vs. main-stream, exclusiveness, affordability, taste, desirability and (last but not least) calorie-count.

Even something that is truly to-die-for good will not sell well if it's too expensive and too calorie-rich (too much guilt-factor at once).

E.g. the Hug bakery next to my place of work makes a great Strawberry cake. It's great to the point that I could see myself eating it till I pass out.

But it's rather expensive for a small piece and yet looks and feels like even the tiny piece has more calories than a full meal...

So, I often settle for a something cheaper...

I sell up to 500 scones a week at the Viadukt. More than 80% go to Swiss customers.

Tossing in my 5Rp...

The book club I belong to looked long and hard for a centrally (ish) located cafe where we could get together. I was surprised to find that there are few places where a group who would spend about 2 hours chatting would be welcome, despite that we met mid afternoons during what is generally slow time.

Sure, we were not ordering expensive meals - generally a couple of coffees and a desert apiece. But given that most restaurants are fairly empty at that time... In our search I came away with the impression it was not necessarily that we were not spending enough but rather that a group of 6 plus just didn't fit in with the normal clientele.

You might look for similar 'niche needs' if you find your business consistently has those in-between slow times. A full table bringing in something is generally better than an empty table bringing in nothing...

Funny, a friend and I had a very similar conversation a few years ago with a Swiss guy - he ridiculed UK food and made quite a show of it: "ughh, fish 'n' chips, ughh, pie, unhealthy, rubbish, yuck, yuck, plastic cheese, ughh". So, we turned the conversation around and asked him about Swiss delicacies: "hmm, so you have cheese soup, grated fried potato, potatoes drowned in molten cheese, etc, etc.". He capitulated rather rapidly.

Anyway, would love to see a cafe with real Danish bacon butties

That's a fair point - but almost certainly an order of magnitude greater than Danes!

Taking the other examples here - one of the reasons the UK (or US) have a wide range of food is that they aren't provincial. In the morning an average cafe may sell bacon butties, danish pastries, croissants and bagels - UK, DK, FR & US.

My last local lunchtime place in Scotland sold haggis, lasagne, curry, chilli and macaroni as their staples.

Swiss ones tend to sell gipfeli, mandelstange, nussgipfeli, wegeli... CH, CH, CH, CH. And bratwürst, rösti, fleischkäse, pizza for lunch.

someone should start a cafe selling churros con chocolate

You obviously don't know your way around here.

Hey OP, what happened next?

Tillsamman on Sihlfeldstrasse is a Swedish cafe offering - amongst other things - bacon sandwiches for breakfast. Excellent coffee, too. Have a chat with them; they're very open.

Kanelsnäcka!

Thanks for the tip, Uncle Max!

since everyone is throwing in rappens and pennies, here is my $0.02

does it bother anybody here that there aren't any decent cafes with a view on/of lake zurich?

you go over to geneva, and bam every 10m on lake geneva you can sit down and have good coffee while watching the boats cruise by...

on lake zurich i counted 3 cafes on both sides as far as the 110 zone ends...

Also with a food establishment you may require health and safety certification. The course I have found are only taught in German which makes it a bit difficult if your not a fluent speaker.

Hi there, I came across your reply to this thread recently.. & I was hoping I could stop by & pick your brains? :-D I tried to private message you, but wasn't apply too.

So please contact me instead. I look forward to hearing from you grumpygrapefruit!

Eve

Kind of hard, as he moved to the UK quite a while ago.

Tom

wasn't it the Netherlands?

Hi Eve, and welcome to the forum.

For a range of opinions and advice about starting a business in Switzerland, you might find some of the info in these related threads useful:

Requirements for opening a bar+gelato shop

https://www.englishforum.ch/business...ou-help-2.html

Starting a coffee roastery

https://www.englishforum.ch/business...-roastery.html

Starting a laundromat

https://www.englishforum.ch/business...aundromat.html

Advices to reduce costs while starting a business in Switzerland

https://www.englishforum.ch/business...itzerland.html

Making pancakes

https://www.englishforum.ch/business...-pancakes.html