Tom
This is history, and doesn't really apply to new vehicles, but that hasn't been the case anywhere near as long in the US, and much more importantly in the minds of the US car-owning public. Your other points about marketing and acceptance are valid, but I think what's happened is that in Europe we've now accepted these longer intervals for at least a couple of decades, so will no longer accept 3000mile oil changes, whereas in the US it's a much more recent thing. It may also have been influenced by lowr oil prices in the US, historically. I don't think such short intervals were _ever_ considered the norm in the UK, for example.
As for the design shops of major manufacturers - you might like to look at where engine development work has historically taken place for Ford and GM. It's often been the European affiliates leading the way, with, again, the technology being much more slowly adopted by the US brands. Possibly also driven by the Europeans' greater desire for fuel economy, given the price differential since the 1970s.
Some of the more significant recent developments in recent years have come out of BMW and VW group, things like the direct 'stratified' petrol injection now almost universal on VW, Audi and Porsches, and the semi-auto gearboxes they also developed, which were then copied by BMW and others and have really transformed the market.
I hope you don't think this is US-bashing, I'm just pointing out some of the factors that may support your suggestion that the US market is indeed being duped into more frequent oil changes.
Lastly, yes, you missed BMW.
It does not measure oil usage - as this would suggest that if you add fresh oil it resets - it doesn't. My old Alpina Roadster S would drink oil - 1l per 1000km was not uncommon (Hence a bull order from Reifendirekt).
A 330 sat doing 300km trips (twice a day) will have a very long life between oil changes - one that does 3km trips (twice a day) won't.
Tom
Ever hear of Mobil 1?
I was using it years before I moved here 27 years ago.
Tom
Tom
Heck it was a rite of passage to be able to change the oil on dad's car as a kid.
It's one of the things that a man must be capable of, change the oil, change the brake pads, change air filter, tranny fluid, axle grease, anti-freeze, lube a diesel, change a tire even fill up the wiper fluid bottle.
Oh oil tip - french supermarkets. Shell helix fully synth 5w-30 5 litres €44
Sadly not all the VW range as as good. The 1.2 TSI engine fitted in the Polo uses about 1 litre every 1000km according the the pages complaining about this on UK forums...
I personally believe the rule of thumb in America for oil changes is more marketing or at least a rule of thumb left over from older days. It is probably not a bad idea for your engine but it is probably a bad idea for your wallet. Best thing you can do is open the owners manual and follow the recommendations there.
You just stick a plastic pipe down where the dip stick lives & suck out the oil; nice & clean. Only possible messy part is changing the filter.
That said, there is nothing wrong with excessive oil changing, and those that pay over the odds for BMW's and Merc's are considered fair game for consumer fear/frequent oil changes.
You don't just buy the badge, you buy into the minimise failure ethos.
How dare you pay so much and question....
It is ALL the same oil (difference is only synthetic,semi, and dino) The rest of the oils almost all come from the same company with different branding. Some additives may vary and off course the visc of the oil.
Reason for not doing it myself is the disposal of the oil . Thats all
And here they still try to make you go back every 3000 miles with the little sticker on the window. It is slowly starting to get to 5 k miles. and they swear from left to righ that that is the way to do it. I change oil every 5 to 7.5 k miles and the oil is always sludge free and app in good condition.
And a little informative video for those interested
Attitudes differ from country to country.
The Swiss love to feed the economy, and it works....
...for Switzerland.
Mine usually comes under my estimates (and I used to fix cars for a living), perhaps because he gives difficult stuff to his apprentices and bills according to how long it would have taken him, and not how long it took them (today I paid CHF 90, including parts, for work done to my daughter's scooter that I know for fact took more than half a day).
Tom
Fixed price servicing caters for a reasonable profit. The better your staff, the better your profit. I worry about corner cutting though...do you really get that Synth oil, and genuine parts filter ? Times are tough....