So, below is our old logo and on the right what we're working on for the development. Any thoughts?
Well, it's been a while since I asked my original question in my OP - how do you think the Swiss see the Union Flag/Jack and I've ben a bit too busy to do much with incorporating it into my marketing. But after the success of the London Olympics I think it's time to do something about it.
It looks good and a little more distinct than your old one.
Only comment I'd make is that the flag is a bit shiny and wrinkled. It looks like a disposable table cloth.
I have to agree with our superiour new mod.
I'm not sure the Swissies would recognize it, as a Union Jack as is.
I prefer the original. Could you not incorporate a small union flag or two somewhere, maybe either side of the word British? Or a union flag stuck into some cheese?
I like it. It stands out better because of the colours.
Agree with Mr. Mirfield, scale the flag down a little, and maybe use a graphic rather than an actual fluttering flag.
make the flag smaller so its more visible - keep the wrinkle though.
alternative is to add a flag on toothpick to your original logo
I'm not so sure, adding a single flag to one piece of cheese says "this particular lump is British". The others could come from anywhere, and to an untrained eye, unidentified pieces of cheese could be anything.
I think you should use this image..
it's pretty cheese'y and shows the flag clearly.
My word. You can almost see her Wensleydale in that outfit.
Second that. Although I do see the wrinkly tablecloth look now that you mention it...
Either that, or a particularly mature piece of Stinking Bishop.
I do like it but I prefer the design of the Union Flag in your original post. Somehow this seems a little dated.
my preference is for the old one, the view of the cheeses is something very enjoyable.
Now having a reference to the flag is a great idea, perhaps in the circle and the middle cross-bar ?
(I love the union Jack, I even bought one....)
The second logo doesn't make too much sense IMO. Most Swiss have no idea the Brits make great cheese, so showing the product helps.
The second logo isn't efficient because it communicates two times the same thing: "British" as a word and "british" via flag.
British Cheese Centre is hard to understand anyway (it's a store in the end), so you have to be very clear about the fact you actually sell cheese. And that you are not an organization that only promotes british cheese in general and so on.
I would try to find a solution that works with the basic colors red, blue and white. Or incorporate the flag very small and stylised somehow.
Just my two cents. (I worked in advertising for ten years.)
True, I hadn't thought of this before, but in the new version there is no reference to cheese other than it being written in the crossbar. Seeing the logo is obviously modelled on the London Transport roundel, and in that roundel the text in the crossbar changes from situation to situation, and can be anything from the name of the tube station to "No Smoking" or simply "Bus stop" or numerous other things, the implication could be that this crossbar is also changeable, so you could easily make the same logo read "The British Beer Centre" or "The British Book Centre". I don't know if you get what I mean, or whether indeed I'm searching too deeply.
i think it needs more red in the logo. e.g.
Thanks everyone. Sometimes you are so close to something you don't notice the obvious, such as the plastic tablecloth!
I actually prefer the blue and white as it looks much cleaner than with the cream. We have only been using the photo in the logo in larger examples, as a small size it tends to be difficult to make out.
I'll do some more work on it next week, but keep your ideas coming!
Was it based on this?
I never quite realized before..