Who cares what you wear, as long as there is cheese?
I agree that it's not very clear what the rules are here. I'm getting married in August and organizing everything is challenging, to say the least. It's very difficult to find bridesmaid dresses here as it seems that's not so much the custom. If anybody knows of a great formal wear or bridesmaid dress shop in the region of Luzern, that would be a big help
Have you seen this site? http://www.heiraten.ch/ many beautiful second hand bride's dresses.
As for the bride's maids, could they not all go to the same shop and buy the same dresses?
Or lots of women rent their wedding/bridesmaid dresses. I've rented a bridesmaid dress on two occasions.