Anyway i'm lucky to be close to Italy where I can shop even on Sundays in stores with a larger varity of brands. Unfortunately the pricing differential has narrowed after the introduction of the euro, but you can't have everything!
I hate having to go to several places to shop - when you have kids in tow and limited time it's a royal pain in the backside.
And what I hate the most is when I go to the shop with a recipe in my head and there are no mushrooms in the shop. Or no red peppers. Or no leeks. Take your pick, there are often basic things that are just missing at normal shopping times and in "large" stores.
I hate it when you pick up meat in the shop and it has no "reduced %" sticker on it and when you get home you see the best before date is today.
But, I have to say that things are better than they were. When I first arrived here 15 years ago, you used to have to shop at both stores if you had any kind of brand preference because it just wasn't allowed that both stores stocked the same brand. So if you prefered pepsi you would have to go to the Migros because coop didn't sell it. If you wanted Ariel washing powder you'd have to go to the coop - and this was really the same with all branded products. I think there are still things you can only get at one (and I guess Migros will never sell alcohol) but branded products are now appearing in both stores which is a step forward at least.
I would live to see a Carrefour near us or a really big superstore. That's what I miss the most. I don't think there's a single coop or migros that is as big as my parents very average small town size Tescos.
One thing I like about the coop and migros though is the lack of processed pre-packaged food. Yes, OK, I do miss the simple convenience of it, and it is on the rise here too (15 years ago you would not have found any "ready meals" at all in the coop/migros) but I have also gotten back into cooking real food because of that which has to be a good thing - especially for my kids. If we had been in the UK for example I don't doubt that when they were babies we would have fed them the extremely cheap jars of baby food, whereas here they are so expensive and so few and far between that it makes far more sense to make your own baby food. So, here the coop/migros food mafia has worked in favour of my kids healthy eating habits - for which I am thankful!
On my first visit, although I appreciated the fact that it had a larger than average range of items (compared to other large COOPs), I couldn't help but feel that it still seemed to stock "more of the same" rather than "more of everything".
Before that we were regular shopers at M-Parc. Again after the big re-vamp, they just seem to stock more of the same rather than using the space as an opportunity to stock a greater range of items.
Toilet paper doesn't really interest me but food does.
With regards to the paper, we wait until there's one of those stupid 'buy 48 rolls for the price of 12 rolls' offers that both Migros and Co-op have, stock up and then forget about it for another six months.
The number of times I've heard ex-pats (as they like to call themselves), state that, for example, Tesco chicken breasts are better because they are three times as big as ones at Co-op or Migros without ever commenting on the taste - irrespectively of whether the taste is better or worse in the Tesco, or in the Swiss ones.
And do you know why? It's either because they can't tell the difference or they don't care.
Says it all really...
That's clearly what they'd like us to believe.
And still pay more then just buying at regular Lidl or Aldi prices.
I could give several examples when "Cogros" charges more (up to 2x more) for exactly the same items, and that includes foods (fruit in particular). Recently I've seen exactly the same brand of pinapples sold at my local Migros and Lidl, the second being exactly half the price.
I'm not a fanboy of any particular shop. I'm lucky to have a Migros, Coop, Aldi and Lidl within reach. I did my shopping several times in each of them and "taste" is the last thing that could be associated with a supermarket brand. I'd rather buy Appenzeller Surchoix at Lidl, but will go to Migros for a rack of lamb.
And hey, my wife loves the 5 CHF (Dutch) tulips from Lidl as much as the 10 CHF (also Dutch) ones from Migros, so why bother ;-)
I'm not alone in this view either.
Having lived in the US, apart from the meat (which is super cheap... often for a reason, as it's been pumped with hormones & water), fresh produce is very expensive there also. My parents shop at local farmer's markets for better quality & fresher produce as a result, buying things that are in season.
We live in Geneva, and shop in Aldi for certain things we like from there, Co-Op for something a bit more specific, and pop into France to a market if we want something local & a bit less expensive.
I think Lidl & Aldi are starting to challenge the status quo, but you're right - there is not much competition. Even Denner is owned by Migros.
One of the problems the Swiss have is that fresh produce is produced on a very small scale... There are no industrial-scale farms as in France & the UK. My father - coming from a family of market gardeners (the family business was cucumbers - we grew lots of cucumbers and supplied them to many UK supermarkets) - suggested that this was because Switzerland's never had to change, as it's never had a major war to fight.. This really revolutionised farming in the UK.
My father has also described to me on many occasions the punishing tactics of the supermarkets to farmers in the UK, which is why the family business stopped with his generation, and my cousins & I all do something different these days...
Sure there must be some mega Tescos but the one downtown was terrible.
It is well known that Switzerland has a competitive export industry but the internal market is very sheltered and not very competitive. Sure, it is not an ideal situation but this fragile balance (probably not sustainable long term) offers decent wages to most people.
Otherwise the Swiss had a really protected internal market till around the 90s. Since then there's ever less farmers and their lands are often lost to "useful" aka not tobacco etc agriculture.
And as for chicken breasts, Swiss ones are awful, no matter what. I only buy French, usually from Manor.
Migros branded products (not M-Budget!) are usually pretty decent, especially biscuits/dried biscuits, as well as drinks. Their Ice Tea is highly addictive! (the blue packaged stuff in 2L packs, not the expensive 1.5l PET bottles).
Coop however I often have my doubts on what they sell. At least in Lausanne the big supermarkets have at last introduced proper meat & fish counters with butchers+fishmongers. That was sadly lacking. And yes we have markets and Asian+whatever for other veg. It's still a pain in the neck dealing with Saturday morning markets, when their tomatoes suck as badly as the CoGros.
Anyone got a good source of *tasty* tomatoes in the Vaud area?
Quality is questionable, after awhile the aura of so-called Swiss quality wears off, chocolate watches maybe, but general food shopping, I'd say average quality.
Not so much a criticism, but a reality.
They only eat food if it's fried.