I love the cheeses here but don't like the "did someone vomit in my fridge" smell (but that is a story for another thread!!).
Okay (chest out ready to be shot!!), the best supermarket cheese is Migros Budget Hartkäse (purple lable) for an every day cheese on sandwiches or by itself. The amount of Swiss friends who have asked what it is (you must hide the packaging b4 they arrive) upon finding out they are amazed (well they wouldn't buy it themselves) speaks for itself.
I quite like the "Emmentaler Mild", except for the deplorable fact that you get the holes charged twice !
As I don't care for Emmentaler either, maybe I'll just eat the holes like a poor mouse. They would certainly be good for a diet.
Gruyère Surchoix is a must for me...
has to be the bergkäse with the herbs on top and a glass of wine
chez COOP with a good PRIORAT RED