I currently live in canton ZH and plan to buy a home in 2021.
After very long search I am down to two options, one is in Ticino and another in Jura. I am truly thorn between the two.
Jura option is a awesome villa, compared to Ticino it has considerably larger living space (130%), more land (160%), and absolutely breathtaking open view over the Porrentruy valley, large pool and it is considerably cheaper (1m vs 1.15m).
But this really is secondary, what I truly wonder about is quality of life in Jura? How does it feel to be expat living there?
My friends tell me this is a "depressing dump" / "place everyone is running away from", my bank adviser went like "whoa, wait a moment, think about your life, you are making decisions here that are very very big" when I told her about considering Jura. Everyone seems to be shocked even by an idea. This seems to be a "Rust belt" of Switzerland. How much truth is to that?
One thing I noticed while driving around / looking for homes is that in Jura there are quite a few billboards that advertise AA (alcoholics anonymous), maybe it was just a campaign but it made me think, kind of chimes with reactions of people on the place....