This one is funny, but not necessarily, depends how you feel about it…
What the heck is with apple.ch? It seems they don’t want to have any customers. I’ve heard that they are idiots who have a bot cancelling your order without letting you know if you don’t use payment means matching your home address matching the store location, fine, my did match, but guess what my online order got cancelled, of course without any email about that. The only thing I can be flagged with is that I’m not Apple fanboy, have no apple account and don’t intend to have any. Why do they have the online store purchase option for purchasing without account if they don’t serve Apple fanboys? 
Ok, I thought it would be quicker to order directly but it seems digitec wins, suddenly their 1 week expected delivery time looks like supernova speed