Just clicking on Brack and the main page has all items priced at 100’000.00CHF. Click on the articles and the correct price applies…still it looks silly 
Looks kinda like Amazon when their algorithms go cray-cray.
Prices seem quite reasonable for Switzerland.
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Top baby stroller. Anyway, half of a Lambo, reasonable price.
I quite fancy that GoPro for the same price as six Swiss quality shower gels.