ProSiebenSat.1 drops HD channels
18 Feb 08
Country: Germany
Topics: High definition television (HDTV), Pay television
Source: Online Services/Intelligence/TV and Broadband/Updates
ProSiebenSat.1 is to scrap its two HDTV simulcast channels, ProSieben HD and Sat.1 HD, dealing a blow to the development of HDTV in Germany. The surprise decision led to immediate outcry among German platform operators as the move leaves just one free-to-air HD channel in the German market: the small Anixe HD channel. It is likely that no other major free channel will launch before 2010, when ProSiebenSat.1 plans to re-launch services and both ARD and ZDF are planning to launch HD feeds in time for Vancouver Winter Olympics. Our take...
The termination of ProSiebenSat.1 HD channels is a vote of no confidence in German HD TV. The group was an HD pioneer in Europe, launching its HD feeds as early as October 2005. ProSieben blamed the termination of the channels on a disappointing consumer uptake (only 150,000 homes watching the HD feeds, through cable or satellite after two years of operation). The audience was too small to justify the uplink and transmission costs. Despite the set-back, ProSieben hinted that it will re-launch the channels in 2010, by which time it will have extra transponder capacity and the HD-ready market should have developed.
ProSieben's move represents yet another blow for pay TV operator Premiere, which is also having trouble selling HD to the German public. Its HD package added just two further pay HD channels to those offered by ProSieben. Premiere reached just 110,000 HD subscribers at the end of 2007 after two full years offering the package. Premiere HD quarterly additions are currently running at 15,000, compared to 60,000 for BSkyB in the UK. Due to the lack of HD content in Germany, we forecast only 4.6m HD homes (of which 750,000 for Premiere) in Germany by 2012, or 12 per cent of the population, half our Western Europe average forecast uptake (25 per cent).
In stark contrast to Germany, Austria will kick-start its HD migration in the next few weeks as public broadcaster ORF introduces an ORF1 simulcast before the UEFA Soccer Championship due to take place this summer in Austria and Switzerland. The feed should begin on free satellite and rapidly become available through IPTV (trials are already underway with Telekom Austria) and digital cable.
I just checked their TV guide and now the only cablecom hdtv channels are HD Suisse, BBC HD, Anixe HD and National Geographic HD.....
so have cablecom already dropped two channels....???
and isnt Nat Geo HD quite a cool new addition??? Seems like quite a lot of content in English.
krlock3
wow. unbelievable.
http://www.cablemodem.ch/forum/viewtopic.php?t=7570
People are really pissed off
Pro7.HD and Sat1.HD decided that HDTV was not a good business to be in, and the TV station switched off the channels themselves.
See http://www.digitalfernsehen.de/news/news_258952.html
Cablecom could do nothing about it.
Neither could any other cable TV company in Europe that was distributing the Pro7.HD and Sat1.HD channels.
Everyone Europe-wide lost the channels, because the makers decided to switch them off.
Pro7 and Sat1 stopped broadcasting. And there is no good FTA channel they could bring.
There are no more good FTA channels left.....
Cablecom didn't want them to stop, nobody really did. But maybe the advertisers don't want to pay extra for HD ads?
Maybe the public are not buying HD receivers at a fast enough rate?
At the end of the day, running a TV station is a commercial business, and Pro7.HD and Sat1.HD obviously couldn't get the numbers to work.
That's cutting edge for you - sometimes you bleed...
And therefore of course they couldnt get the numbers to work.
This because
a) most of the channels are filler.... so you pay through the nose for something that just produces pretty pictures and not content.
b) clever station owners overcharge to make up the shortfall in customer take up by OVERCHARGING. this means even less people buy or rent the receivers.
c) lets then offer better technology with less features... for example when are are used to hard drive recorders and digital tv, lets release hdtv with absolutely recording facilities, and then wonder why not many people take it up. maybe we need to dust off our VCR ́s again?
net result, close two probably very expensive channels after about 1 year.
now, if they offered hdtv marginally more expensive, with proper content, and recording or extra facilities, im sure cablecom and other operators would be making headway.
Cablecom have reduced the price for 6 months to 7,50 for the HD receiver, but still only advertise the 3 channels. On the TV guide they list 4 channels (National Geographic HD being the 4th).
Can anyone confirm what they get? If no-one has it I'll probably just give them a call in the afternoon, but wouldn't mind getting a first-hand opinion first.
Cheers.
Thanks for that. HD is at its best for sport and nature programs. Think I'll wait another month and get it in time for Euro 2008 and the Olympics. Blu-Ray will have to drop big time in price (the movies) before I consider that. I have a decent upscaling DVD player and heimkino system that I certainly can live with for the time being.