Anybody got any idea where we can get supplies of Rivella (preferably blue) in the UK? We're addicted, and since we spend half our time in the UK it would be good to get a stash of the stuff
"Interestingly, the Anglo-Saxon taste buds seem closely akin to mine. When Rivella launched a multi-million-pound campaign to break into the UK market in 1999, it failed to make waves among the British consumers. It is said that the milk-derived product “disappeared quietly from the shelves of British supermarkets” a year after its fanfare-filled launch."
Just checked with them and there is a recorded announcement saying that the shop will be opening again. You can register on the site to receive their news letter.
I have just been to a presentation with the UK supplier of Rivella. Apparently it hasn't taken off in the UK because British people see milk drinks as something for babies, or something to add to tea...