The social environment is calm a few weeks away from the vote, this is great 
Something interesting in the NZZ today. Part of that feeling of “the train is too full” and “I can’t find where to live” is due to mass tourism.
Visit the ten million Swiss in Grindelwald!
The tourism industry on Wednesday warns of the SVP’s “chaos initiative” and on Thursday announces a campaign against the chaos that mass tourism is causing.
Swiss tourism recorded a record level in 2025 with 44 million hotel nights. Most of the foreign guests come from Europe, for the growth was mainly guests from overseas. Last year, 23 percent of all bookings were made by travelers from the U.S. and Canada – 5 percent more than the year before. Switzerland Tourism was satisfied: “The positive development confirms the continued attractiveness of Switzerland.”
The industry, on the other hand, is concerned about the SVP’s 10 million Swiss initiative. On Wednesday, she sent out a media invitation titled «Tourism against Chaos.» What the tourism association means by chaos, he leaves open. He is content with the indication that 30 percent of the staff in restaurants, mountain houses and hotels comes from other European countries via free movement agreements. If the SVP’s latest immigration initiative is adopted in June, Switzerland would ultimately have to terminate the free movement agreement. This if the population growth cannot be slowed at the latest two years after reaching the legally stipulated limit.
Ahhh, so 30% of jobs are taken by foreigners because locals don’t want to. But wait a min…how much of the Swiss GDP comes from tourism?
The chaos caused by mass tourism, on the other hand, is already evident today: in the tourist trains to Interlaken, at the Schwanenplatz in Lucerne or at the Staubbachfall in Lauterbrunnen. An industry that is responsible for 3 percent of GDP brings quite a lot of people into the country - guests and employees.
Switzerland Tourism knows this. On Thursday, the association sent out another media release. A behaving campaign for tourists is presented: Dispose of your waste! Store your luggage in your luggage compartment! Follow the traffic rules! Travel with care!
The SVP’s recent immigration initiative is not without a chance. In March, a Leewas poll showed 45 percent approval. The main argument for a yes: the many people in the country. The foreign guests are not meant, but the tourists contribute with their mass business not insignificantly to the density stress.
It’s interesting that tourists and low productivity workers only generate 3 Rappen of every Franc while generating multiple externalities. It doesn’t take a lot of effort to connect the dots and realize the success of the Swiss tourism industry is creating some issues, this feeling of density stress and little money in return.
The opinion writer is right, this is a win for the SVP:
They (Switzerland Tourism) warn of tomorrow’s chaos so they can continue to cultivate the chaos they only half-heartedly combat in Lucerne or the Bernese Oberland: Dear locals, reject the 10-million-Switzerland initiative! Dear tourists, visit the 10-million-Switzerland in Grindelwald!
The Swiss People’s Party (SVP) can rejoice. The chaos created by their opponents in the tourism industry is the best advertising for their initiative.
As context, tourism is 0.8% of GDP in Luxembourg. They acknowledge it’s good for networking, economic promotion of the country, innovation and investment. Looking back at Switzerland, maybe there’s a bit a too much of a good thing.
EDIT: this is from the SRF reportage about the new recommendations to tourists visiting Switzerland. It’s true, no one comes to Aargau, so no one complains about too many tourists hahaha
