The FINMA decision over capital requirements for âtoo big to failâ UBS is due tomorrow.
The news from the international perspective are borderline boring⊠Switzerland poised to pitch tough new capital rules for UBS | Reuters
However, itâs more interesting from the local perspective. A window to understand Swiss culture, translation of article from TA. The motto seems to be: NOT IN PUBLIC!
Also, traditions must be respected: there is always a way blame the Auslanders 
Bank CEO Sergio Ermotti complained in almost every appearance about how significant a disadvantage this could be for UBS. Lobbying intensified, influence was exerted on the Swiss media, and the swipes against the Finance Ministry and FINMA increased. A small example: FINMA CEO Stefan Walter is also known internally as âStefan the Steel Helmet,â which is not meant in a benevolent way.
When the lobbying had little effect, the bank resorted to more powerful means. International media threatened to pull UBS out of Switzerland, only to suddenly bring up a voluntary restriction on the investment bankâs size. At that time, the relationship between the bank and the Federal Council was broken, according to sources in the Finance Ministry in Bern.
This interpretation also fits with the fact that UBS wanted to be informed of the outcome by the Federal Council one day before the decision (which is out of the question for the Federal Council). How other bankers view UBS
Itâs completely un-Swiss to tear each other apart like this, says the head of a smaller bank. Another bank CEO believes that the problems should be solved in private, but certainly not publicly. And a third bank CEO admits that heâs glad he doesnât have UBSâs problem â if the capital buffer is imposed on you, you only have unpleasant options: either shrink certain business areas or fight back. And you can do that quietly or loudly.
UBS opted for the loud option. This also has to do with the fact that it employs Anglo-Saxon communications experts. For them, such minor escalations are part of the business. This is harmless, say those inside UBS. If they really wanted to, the bank would run commercials on television and social media, like in the US. They would love to see such a commercial: How do you make the topic of equity capital sexy?
But perhaps it all stems from a misunderstanding. UBS claimed it could negotiate with the federal government and insisted on a deal. In reality, however, the Federal Council makes the decision alone, accompanied by the expertise of Swiss National Bank Chairman Martin Schlegel and FINMA Chairman Stefan Walter, who advocate for a strong capital base.