After living here for 6 months, and fainally getting used to two flavours of crisps (plain and paprika) I find the Salt and vinegar on sale increasingly. Then they make cheese and onion flavour and sausage flavour. I'm in heaven. I can again experience the joy of thinly cut potato with some artificial flavourings. Yum.
Well, now the sausage and the cheese and onion are going. I can only find them in one shop. So now I am soon to be relegated to paprika or salt, or the things in tubes that are like crisps as much as pink slime is like sirloin steak.
Why can't Europeans like variety? (It's not just Swiss, in Greece it's salted or oregano, in Sweden it's salted or dill..... I've not lived elsewhere).
It's not that nobody outside the UK or US disliked variety, its that the space allocated in the store to crisps/chips is a much lower here than anywhere else - so there just isn't the room to stock more varieties. Plus consumers in any country VERY rarely switch flavours, they find the one they like and stick to it.
Even in countries like UK with what you think are lots of flavours, there are realistically only 5 or 6 which sell in any decent quantity
In France it expanded some years ago to include Chicken&Thyme, Bolognaise, and BBQ, on top of the existing plain (salted) and Moutarde à l'ancienne flavours.
Now we can also, usually, find Vinaigre (Casino own brand) and cream cheese&chive flavour ones, and assorted other ones from time to time.
Life's definitely getting better.
On the down side, it seems like our local (St. Louis) Géant has stopped carrying CDM chocolate
Here's an interesting bit of trivia for you. Some years ago I was working with (but not as part of) a team supporting a lot of the audit systems used by a major food manufacturer, which were later split off to be one of the main market research agencies in this field.
Anyway, one of the regular audits supported was the Crisps and Snacks audit, which tracked sales from one month to the next. As you'll be aware, the main flavours in the UK are Salt&Vinegar and Cheese&Onion, and at the time the audit was showing a slight bias, something like 25% to 30%, in favour of the latter.
Except that, as a result of investigating another problem, one of our programmers found that the two codes had been switched, for quite some time. Ooops. To resolve this situation, without actually owning up to the error, it was decided that the nation's apparent preference would switch from one to the other, in a semi-random way, over the following 12-month period.
I'm sure that, to this day, this figures on manufacturers' historical trend data and helps to determine how they expect markets to react to future change :-|
I remember having a conversation with a Swiss colleague about the serious work needed on the variety of crisps here. I told her, ready salted and paprika just doesn't cut the mustard and in the UK we have LOADS.
Like what she said, well, there is Monster Munch with their pickled onion, flamin hot, beef, there is Walkers with their usuals and sensations range, Chicken and Thyme, Mint Lamb, Sweet Thai Chili, Hula Hoops are an awesome crip too. Beef and mustard is a well missed flavour.
She responded that we in the UK must need those things because our food is so crap I firmly told her we too do hash browns (rosti) and sausages, and quite frankly, they are better in the UK