Im looking to pick up a new set of earphones and saw this brand from interdiscount but none have any reviews or any info online. Most brands of earphones are likely made in china and could well be the same ones from the factory priced and marketed lower. I wonder if anyone has any experience with this brand to share.
It's cheap, generic Chinese crap badged with the CO-OP used Intertronic badge.
You could get the same crap cheaper at Ali-Express. Probably better to buy headphones at somewhere like Digitec as the quality will probably be better - even for the cheaper ones.
Agree with previous comment. Store brand labels for electronic definitely a hit and miss. While I would trust them for food (in the case of Coop) and maybe sports equipment (like N46 for Ochsner and the various Decathlon brands) I don't think the same level of quality control is applied for tech accessories. Go for some entry level known brand
I've had, and indeed still have, several kitchen accessories of this brand, and they've all been absolutely fine, sometimes really good and at a fraction of the price of major brands. But caveat emptor, and when I've bought them (some were left in the chalet when we bought it) I've always only done so when I can see and feel that the quality is up to scratch.
I'm happy enough doing this with kitchen gadgets, but would be hesitant about using the same approach for high tech items, where there's so much more under the surface.
I rarely use headphones these days, never for music, so cheap crap would be fine for me, but if you want proper hi-fi reproduction it's perhaps not going to deliver.
Interonic are ok for things like kitchen gadgets, but earphones will be dreadful. Without a link to, or not knowing anything about, the product you are talking about it's hard to make any judgement.
With these products - the buyers at COOP (Interdiscount) are told to find a particular item at a price. Brands are unimportant. Low cost is.
The items are then bought in bulk, with the price break that that brings, badged with the COOP (Interdiscount) brand for unbranded electronic and electrical goods (Intertronic in this case), and sold at (probably) quite a high profit margin.
It's not just COOP that does it but most similar retailers, both bricks-and-mortar and online.
I once bought a bluetooth speaker a couple of years ago at Ali-express. It's bloody brilliant and was about 20 CHF.
A friend in the U.S. bought exactly the same speaker, with a different branding, from Amazon in the U.S, at three times the price.
So, Intertronic isn't a brand as such in the same way as is for example, Sony, but it's just a lot of cheap stuff from loads of different factories in China, but with an Intertronic logo on it.
With earphones the price often equals quality as much as my buying experience goes in the low-end market. Exceptions apply e.g. Apple where the brand makes the price. Would be useful to know which products you are comparing.
Same factory or design might not equal same quality, not sure I would buy something to put in my ears every day from ali-express.