Migros will close most of its Do it + Garden stores by the end of June. No recovery solution could be found. Micasa is sold to its management.
“Despite all efforts, unfortunately no buyer could be found for the Do it+Garden specialist markets,” Migros said in a statement on Tuesday. As previously announced, the stores in Carouge and Nyon will come under the OBI banner.
For some Do it+Garden sites, negotiations are continuing with potential buyers in the DIY sector. The remaining stores, among the 31 that the brand has, will be closed by the end of June 2025 at the latest.
Some 466 employees are affected by the closures.
The Micasa brand is maintained, the orange giant said in its press release. As part of a management buyout, Philipp Agustoni, the current director of the specialist retailer, and Manuel Landolt, the chief operating officer (COO) of Migros Fachmarkt, will acquire 30 Micasa and Micasa home stores.
In addition, Migros Zurich will discontinue the operation of the Alnatura organic supermarkets in the medium term.
I already often hop abroad for shopping, not because of prices but because of the variety. If the trend continues I might be tempted to move close to the border as shopping across it would became the norm.
I live next to Aarau, there’s around 50k people among Aarau and surrounding towns.
Somehow, in 5km radius there were 2 Jumbos, 1 Coop Bau+Hobby and 1 Migros Do it + Garden. With the acquisition of Jumbo by Coop, 1 shop was rebranded to Jumbo. Anyway, 4 competing shops within a distance reachable by bicycle, even by foot. It’s a competition to death, and the death part is happening.
I think Hornbach killed the Migros-play-at-DIY concept.
Whilst Migros DIY stores always seem empty, Hornbach is full, and not just with joe-public but tradesmen too (they have a tradesmen counter too).
They have a massive range (the ‘pick and mix’ nuts and bolts section is pretty impressive).
It just shows that the Swiss are actually quite into DIY after all, it’s just that they weren’t given the chance by shops whose ethos has always been that they decide what the customer should buy.
Quite so. I now have two Jumbos (one was Coop) within 2km of each other, with a slightly different range of stuff they do. One of them does flooring, for example, the other one, physically still inside the big COOP shop, has more in the way of piping/guttering/plumbing stuff.
But neither of them has anything like the range, both in breadth and depth, of the Hornbach another 10k away. Bauhaus, another German one, compares well (but there isn’t one close) but I just do not understand why, with not one but two shops, the Jumbos are always lacking in something or another.
They have already closed many others (including the one in my town), so Zurich is now the closest to me. Especially convenient are the ones in the big shopping malls on the way to the holidays in the mountains and back, like Pizol, Emmen or Brig.
BTW, if someone still has Sport X nearby there is a discount 90% on everything today (it’s the last day of Sport X). It was my favourite sport shop, so I am very sad about it’s closure.
I was just gonna write that Obi belongs to Migros, when I found this
We’ve hat the Obi franchise for a long time now. Do it has therefore just been a lovely memory to me.
Still, I wonder if and what changes when Obi runs it on it’s own.
The AlNatura bit I don’t like. Migros sells them in their regular stores as well and some of them I used to buy.
Are they going to keep their dentist-chains, pharmacie-chains and all this stuff they should not have their fingers in???
And you can thank the shit USA company for all thats going on now.
“When it comes to dismantling, Migros relies entirely on the US company, which is considered tough. Almost half of Migros’ top management consists of former McKinsey employees”.
well, actually you can thank Migros for doing lot’s of stupid things for almost a decade.
McKinsey will not restructure Migros in Dutty’s view.
Guess us Migroschind have to grow up now, it’s about time (in my case) anyway.
Medbase will go back to normal. The medbase pharmacie I frequent I’ve known decades before it became medbase. In fact for a long time I didn’t even realize it had become medbase.
Not everything. If I want to buy kefir, I go to Alnatura first, pay for it, and then go to Migros, which is in the same building. Very inconvenient. And I don’t think a recently built Alnatura store has many customers in my village. Maybe somewhere in the center of Zurich people are ready to buy overpriced bio products, but families and old people living in the small towns just want to buy normal food with an optimal price-quality ratio.
I like the concept itself but they’re highly overpriced…there are many things you don’t find somewhere else but I don’t know if that justifies so many stores that popped up lately. They definitely killed a few small businesses.
I already often hop abroad for shopping, not because of prices but because of the variety. If the trend continues I might be tempted to move close to the border as shopping across it would became the norm.
