Dunno but I guess sales figures in 5 years or so will tell us more. Also, the amount of whelping about it in the tabloid press is a raft of front page free publicity, and you know what they say about publicity…
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As Axa said rich boring old guys
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Another character, who passed away this week, John Prescott - Tony Blair’s deputy prime minister, was always knows as Two Jags Prescott
(and for punching someone who threw an egg at him)
Both Prescott and Daley would never be considered boring.
Imagine one of those rich, boring guys pulling up at his favourite luxury restaurant and everyone else is laughing out loud at him because of this trash clip and the general image change they probably aim for.
Yup, that’ll drive future sales. Down, that is.
And it is whipped away by the parking attendant.
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TBH, car companies regularly do stuff that embarrass their customers. BMW marketing department thinks golf is cool. Thankfully, no one on the street links the car to “golf”.
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Slightly OT but I recently heard someone describe Tesla as “the Lynx (Axe) Africa of the car world”. Makes me smile every time I see a Tesla.
Sales are down anyway. Jaguar’s market has dried up - they are either dead or in a nursing home. No one younger wants a Jaguar.
I don’t know what Jaguar’s long term marketing strategy is (and neither do you) - maybe this is like a cleansing stage and following that, they’ll re-build the image for a future, younger, more relevant market.
Woosh!
Never exciting either though.
Don’t know who these guys are but I do know what people wants in those cars: not so hard to enter and leave, plush suspension, and low noise. Guys with chronic back pain telling how low-profile tires are ruining modern cars. Boring!!!
If anybody has an E-Type… I’ll have it and be a boring old white guy.
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Absolutely, me too, I’d pretend being a boring white guy
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Our CEO left and I was asked to ride out the remaining lease on his Jag before I was allowed to order my choice of company car.
Anyway, I loved it! As a 33 year old with a history of hot hatches it was such a novelty to be in something that was so much more luxurious, refined and “British”. It even changed the way I drove for the better i.e slower and more courteous.
P.S I’m neither rich nor old, but I am very boring.
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I wanna be a BOWG in a Jaaaaag!
I’m more fascinated by that glass roof and wonder what kind of room is underneath.
The car looks boring, slammer you can’t be serious.
Well I could be a wannabe BOWG in a Beemer!
@slammer, we have one lovingly restored, getting ready for sale in CH.