I’ve been on a few holidays where people were just on their phone constantly taking a bazillion photos in different poses. Sometimes, they’d be working together to photograph the whole time. It looked like a lot of work instead of simply enjoying the beach.
Now I read an article like this which describes how some are even getting in debt to curate a false image of luxury living. Seriously, why go to this extreme to impress other people by being fake?
that’s actually interesting… they at least show some type of business acumen on RoI.
Isn’t it what on our times was dubbed as ‘fake it until you make it’?
I still remember buying myself 2nd hand D&G suits for the interviews at the big 4 consulting & banks… it worked 
(I want to think the brains also contributed to it, but, who knows…)
Keeping up with the Joneses has evolved to exceeding the Joneses wildest dreams and then throwing them the bone.
I don’t think I will ever have an instagram account.
We live in a country where people get outrageous mortgages that become unaffordable in retirement. Maybe we should ask them about the curated false image of luxury living.
I too thought of the “fake it 'til you make it” slogan.
But only one in that particular article actually did that:
“She viewed her fake luxury content as business investment, eventually landing brand partnerships worth $180,000 annually,” said Morgan.
Her fabricated image on social media had morphed into a money-making machine.”
I disagree. They lived the way they desired for a few decades, when it becomes too expensive in retirement it’s often become too large anyway. Plus they at least got something to sell while as a renter when the rent gets too high you just move out and cry about the money you’ve thrown out over the decades.
So if they lived their dream during work-years I think they did things right.
They live in a fantasy world. But someday they wake up.
Parents should talk more with their children.
Not just Instagram is out of control. Most popular platforms are. The worst being that of war recruitment.
Only because people choose not to pay off their mortgages whilst working, preferring to pay 100% of interest to save 25% tax
That can all change by the end of this month.
Yeah, it will be interesting to see what the impact of this is on behavior. So many times I heard the tax deduction as the reason for not paying off mortgage. Maybe we’ll see if this is really the case.
Yes, when I arrived to Switzerland I couldn’t believe what they were telling me on ‘not paying the principal’ on a mortgage. Let’s see what is the impact on property prices… At least, it might liberate some of the 1: 100 ratio of offer/demand…
If adopted there is a chance that new rules will be implemented for the 2026 tax year. Personally I doubt the can get their act together quick enough for that. More likely the 2027 tax year which we will claim and pay in 2028.
If adopted, expect perhaps certain reactionary movement in the market.
I thought they were supposed to implement for 2025?
Are you guys talking about instagrammers or the Swiss vote in September?
Sorry, I just brought the mortgage issue to highlight Gen Z is not alone in irrational behavior. Other generations are also “out of control”.
Apparently those instagrammers (only male, surprise) also report from Afghanistan what a fun adventure (not in a sarcastic way) holiday destination it actually is.
Well, that’s not news. At my 1st consulting job (that’s 30 years ago) there were 2 guys, (1 consultant, 1 partner.) who had a bet on ‘who visited more countries’…doing some outrageous things - backed up by photos — .including ANY on war (which counted double) - at that time there was no Instagram, but there was email, and, oh man, did they advertise their ‘adventures’.
There have always been airheads and plain idiots around…
Some of those idiots get captured and abducted, or even worse I guess. Like Daniela Widmer and David Och in 2011, they spent 259 days in Taliban captivity.