Migros and Coop lobbied hard to the reduce the duty-free limit from 300 to 50 francs.
So, what’s the most coherent thing for Coop to do? Of course, buy a cheaper product in Germany. Only idiots pay Swiss prices 
Cross-border shopping costs Swiss retail trade billions every year. The criticism of shopping tourism is correspondingly sharp. Former Coop CEO Hansueli Loosli once said that whoever buys abroad benefits personally, but at the same time endangers jobs in Switzerland. Together with the Migros, Coop campaigned for the limit for duty-free purchases to be lowered from 300 to 50 francs.
Research shows that Coop itself benefits from the lower price level in Germany. Last week, the major distributor announced, among other things, a new print magazine that is specifically geared to a younger target group – the millennials. However, the new publication «Coopzeitung Mag», which is published quarterly, is not produced in a Swiss printing company, but on the other side of the border in Germany, where the costs are lower.
A Coop spokesperson confirmed this to Tippinpoint: «The printing of ‹Coopzeitung Mag› is carried out at Vogel Druck in Germany.»