Thanks in advance for any answers.
Expensive starts at about Chf 20k
Providing they are used you'll have no problem, declare them as personnel goods
Do this in advance and list everything you intend or might move within the next 12 months.
For more information please see the website of Swiss Customs in English:
https://www.ezv.admin.ch/ezv/en/home...-effects-.html
and specially the FAQ
I still don’t have a permit but found a short-term accommodation and I already have a signed a job contract. In general what I want to bring with myself beside the watches are 2 laptops and a Playstation 4. As aSwissInTheUS mentioned - should I fill in form 18.44 and attach list of these items? When and where should I hand the form and the list?
Anyway, speaking of myself, none of old style non-LCD watches is my thing so I wouldn't have to ever be afraid of that.
EDIT:
My surprise come from the fact that with such trivial things like fake product, no-one will ever forbid you to have one as long as you are not actually selling them. But even if you are going to re-sell a used fake product I would guess it's fine as long as you clearly say it's fake.
Recently at Basleworld a watch journalist blogger friend bought a few of his watches in to show some other colleagues over a few evening drinks.
He was asked at customs why he had these watches and after explaining that he always bought his watches over for Basleworld was hauled off and extensively questioned.
Long and short of it - he was fined 5000 Chfs - in the end he had to pay but his experience has certainly served as a warning regarding that practice that most watch journalists/lovers do
I guess, they should also fine anyone travelling with iPhone, etc. because they are going to "display" it publicly
He explained that he was a enthusiast and was bringing them to a watch dinner and was made to write down when he bought them and the cost.
By all accounts they googled the watches to find the value and then was made to pay the fine as VAT due....
He's a Swiss billionaire, arts collector (with many objects bought abroad and brought into the country) and (among other real estate) owner of five star hotel and resort Dolder Grand in Zürich. Some of his paintings hung in the hotel as one does with paintings. However he appears to have imported them without paying the fees and taxes due. After years of legal battles the definiteve rulings reached so far say he owes some 12mln (with an additional 15mln or so still fought over). He seems to have refused to pay despite the rulings so eventually the customs raided the hotel to seize the paintings as security for what he owes, and probably will sell them forward if he still doesn't pay.