This has been discussed ad nauseum on the forum, but I'll toss in my 2P/5Rp anyway:
The Swiss real estate market is not like that of many other countries. Given the paucity of properties available, restrictions on use of properties, anti-speculation penalties, etc., buy first and foremost as a place to live, consider investment secondary. If you make a profit on resale then that's the icing on the cake.
You don't mention your budget...
Gold Coast, the right side of the Zürichsee (Zollikon-Meilen, with Männedorf and Stafa a sort of 'lesser gold coast') is the Meilen area on the Homegate map. These properties are expensive. You may be hard pressed to find a decent single family home for under 2-3 Million, many go for quite a bit more than that. There will be significant competition for the few properties under 2 million.
Ditto anywhere around or in sight of the lake. Left side of the lake, from Wädenswil to Thalwil, is called the Horgan area on the Homegate map. Taxes higher than the gold coast.
Ausserschwyz (Canton SZ, Wollerau to Bäch along the lake, plus Schindellegi and Feusisberg) is Höfe, and the towns around the Obersee (Lachen, Altendorf, Galgenen) is the March area. Höfe is lower tax than March - in fact, Höfe is the lowest in the country for high income earners. Prices are even higher for a single family home. As Trev says, the sky's the limit.
Also look at canton ZG - again, very low taxes, high prices.
These are all lovely, family friendly areas, easy commute to the city. More than 30 minutes to the airport, though.
Prices will generally be lower away from the lake - but not necessarily for single family homes. There are so few single family homes available that prices in that segment tend to not trend by area or tax rate to the extent that other properties do.
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I have to say, though - buying here requires extensive knowledge of the areas you are considering, as mistakes can be easily made and very difficult/expensive to get out of. These are very basic questions you are asking - are you sure you are ready to commit to spending millions in this market yet?