I am coming from the US, where I would buy "Bob's Red Mill" brand of steel cut oats. I am in Zurich since 2 months now, and have been trying to find anything similar in Migros or Coop, but I only find rolled oats (and its variants). Please guide. Thanks
No idea what "steel cut oats" are but maybe try in a Reformhaus (they are health food shops dotted around the city) which might sell a wider variety of prepared cereals than the supermarkets.
(Or you can pick up in-person at one of their store locations downtown Zurich - also on website)
You can also order "Küstengold" brand from Amazon Germany, haven't found anyone in Switzerland carrying it. However, shop around - prices vary widely, Mytown.de very competitive
You can find them in Müller Reformhaus. I think they are called Haferschrot. Just read the post above, yes, I think they are also called Hafergrütze.
I'd try the Reformhaus. Ask for "Schrot": they will make it with whatever grains are available on the spot in their own mill. I love it to make water porridge. Hate milk though ;-) You can ask if they could make it in different grades and pick the grade you like best.