Why 1984 won’t be like 1984

Tech, TV, Mobile, Internet and Geek Corner
1

40 years ago today

Apple’s “1984” Super Bowl commercial was a groundbreaking advertisement that introduced the Macintosh computer during Super Bowl XVIII. Directed by Ridley Scott and conceived by Steve Hayden, Brent Thomas, and Lee Clow, the commercial was a powerful allegory inspired by George Orwell’s novel 1984.
Key Details:
Aired on January 22, 1984, during the third quarter of Super Bowl XVIII
Starred Anya Major as the unnamed heroine and David Graham as Big Brother
Budget ranged from $370,000 to $900,000
Aired only once nationally, creating significant mystique
Concept and Message:
The commercial depicted a dystopian world where a blonde athlete (representing Apple) breaks free from conformity by destroying a Big Brother-like screen, symbolizing the Macintosh as a tool of individual empowerment against technological uniformity.
Impact:
Garnered millions in free publicity
Named Commercial of the Decade by Advertising Age
Transformed Super Bowl advertising expectations
Became a cultural landmark for Apple’s brand identity.

I had an Apple ][c at the time, never owned a WinTel although used them.

2

And now we may be living in 1984

3

Still got my IIc somewhere and a mac128, if the ex hasn’t chucked them.

4

Nah… 2025 looks at 1984 and laughs.

2 Likes
5

2025 = worst of (1984) + worst of (Brave New World).

6

Anything you’re able to think of is able to happen. A lot of thought was put into “the handmate’s tale”.

And a lot of nutters read it too. They don’t even need to think it up themselves.
Gloomy thoughts for a sunny Sunday. I’m sure we can make some good stuff happen in 2025 too. Let’s do some thinking :slightly_smiling_face:

7

Grandad on baby sitting duties… three of the little rug rats now.
“Opa can you put this 3-D wood puzzle back together, mum says you can do this easily…!” “Why of course my little one, your Opa can do this blindfolded!”
“Just need teo go to the Loo first!” …and google the solution, quickly.

1 Like
8

Three? Actually I remember when the first one came along, you were all giddy :laughing:
Enjoy! (can you google a puzzle solution?)