Go up Bahnhofstrasse, right at McDonalds, then right again at Globus and it's on the corner
(edit - I know this because I walked past it 8 times in several different directions last night trying to find the 0815 bar )
dave
Go to Il golosone. It's delicious, some of the best in town IMHO.
Uraniastrasse 20
8001 Zürich Kreis 1
The service isn't stellar, but since you'll be going there with a family the point I'm guessing isn't to get in and get out as fast a possible.
For italian style my preferred places are either Molino's or Santa Lucia, if you want a really evil thick crust pizza, a Domino's has just opened on my road (ten minutes from HB on foot), if you can find a romantic venue to have them deliver it to you, that could impress even more than just a standard restaurant.
As chemgoddess said, Sam's thick crust pizza ist not the best and the waitresses in the very short white skirts and bobby socks are maybe not the atmosphere you're looking for. Thick crust pizzas are just not very popular here, as the demise of the once-featured Pizza Hut testifies...
ETA: There seems to be a place called the New York Food Company near Central, at least that's what my flatmate says, they do pizza...
it's a real italian place and it's not in the immediate vicinity from the HB (10 min on Tram 3, get off at Zypressenstrasse), so I'm not sure it's what you're looking for, but I figured I'd post it for further reference.
Their pizzas are the best (my italian colleagues rave about it), their service is very good and personal, and their prices very reasonable (17-25 CHF for a big pizza, if I'm remembering correctly). Only negative thing I can think about is the neon lighting in the place, not exactly the romantic venue you might have in mind for an anniversary.
New York Food Company has okay Pizza although quite expensive (CHF 50 for a large), they're sandwiches are awesome.
Stampfenbachstrasse 6, 8001 Zürich/ZH
044 262 64 76
Santa Lucia is a good choice.
My all time favourite was "Ciao" in Helvetiaplatz, but now is turned into some american franchise
Best thin crust wood oven baked pizza ever.
Bring cash (as I don't think they take any plastic) and, as another EFer mentioned watch out you don't trip on the Freitag bags when you walk around.
What are the approximate sizes and prices? The website does not seem to provide this info for me, if you care to assist
http://www.pizzarating.ch/list.php
Anyone tried it personally?
All seriousness aside - usually one pizza is for one person, don't be shocked when they bring it to you and it is extending over the edge of the plate, this is a THIN CRUST pizza as mentioned previously, you will be able to eat it all.
I think a margherita costs around 18CHF - more if you want buffalo mozzarella instead of regular mozzarella. Prices go up to around 25CHF if you want special things like porcini mushrooms.
There are not that many different types of pizza, simple, with top quality ingredients is the highlight here and they usually have a seasonal pizza.
Wash it down with a Turbinenbräu - heaven.
I forgot to mention - ROSSO is not a Pizzeria, it is a modern funky restaurant with down to earth good food, mostly locally sourced, you WILL need a reservation unless you want to try your luck at getting a seat at the bar (you can eat there too). If you are more than two persons, you should really reserve.